Peter Morville is president and founder of Semantic Studios, a leading information architecture and user experience consulting firm. He is best known for helping to create the discipline of information architecture, and he serves as a passionate advocate for the critical roles that search and findability play in defining the user experience.
Morville's bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience strategy and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. As Chief Executive Officer of Argus Associates (1994-2001), Peter helped build one of the world's most respected information architecture firms, serving clients such as AT&T, Barron's, HP, IBM, L.L.Bean, Microsoft, Procter & Gamble, Vanguard and the Weather Channel. He has also worked with libraries, universities, nonprofits and foundations.