Board Member
Founder and Director
Semantic Studios
Peter Morville is president and founder of Semantic Studios, a leading information architecture and user experience consulting firm. He is best known for helping to create the discipline of information architecture, and he serves as a passionate advocate for the critical roles that search and findability play in defining the user experience.
Peter’s bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience strategy and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. As Chief Executive Officer of Argus Associates (1994-2001), Peter helped build one of the world’s most respected information architecture firms, serving clients such as AT&T, Barron’s, HP, IBM, L.L.Bean, Microsoft, Procter & Gamble, Vanguard and the Weather Channel. He has also worked with libraries, universities, nonprofits, and foundations.
Senior Researcher in Information Design
Contributing Writer, PIL Provocation Series
Assistant Teaching Professor/Designer in Residence, Northeastern University, Art + Design
Contributing Editor, Provocation Series (2021 – present)
PIL Scholar-in-Residence
Professor Emerita, Gustavus Adolphus College
Senior Researcher
Associate Editor, Provocation Series
Professor Emerita, Mount Royal University, Calgary, Alberta
Research Analyst
Contributing staff, PIL Provocation Series
First-Year Experience Librarian, The University of Washington Tacoma
Research Analyst
Contributing writer, PIL Provocation Series
Instruction and Outreach Faculty, Central Oregon Community College
Senior Fellow in Information Literacy
Contributing staff, PIL Provocation Series
Associate Professor, Digital Scholarship Liaison, Instruction Librarian,
University of Illinois, Urbana-Champaign